They looked at age, and how often users added new music to their personal lists. The researchers used data from 100,000 Spotify users based in the United States.
However, expanding tastes can also come with age, and lead to perhaps a different sort of exploration. At first, people go on a rush of discovering new music, but that happens less and less over time.Īs we get older, nostalgia becomes more of a factor, and novelty becomes less attractive. However, user lifecycles tend to follow broad patterns. The paper recognizes that other factor come into play, including seasonality and personality. Not surprisingly, the answer to the latter question is yes.Īs the paper notes in its abstract, “We find clear differences between users at different points of their off-platform lifecycles, with younger listeners consistently exploring less and exploiting known content more.” The question is: with all those tracks available, how are users finding new music to enjoy? And, does that change as we (the users) age? Online streaming has facilitated and changed the way we find new music and artists to enjoy, albeit subject to algorithms that attempt to anticipate those choices. There are many valid criticisms levelled at Spotify and other music streaming services, but one advantage remains clear: music exploration. AAAI stands for Association for the Advancement of Artificial Intelligence. Their paper, The Dynamics of Exploration on Spotify, was presented at the Sixteenth International AAAI Conference on Web and Social Media in June 2022. University of Toronto researchers worked with Spotify on a study looking into how our listening and searching habits change over time.
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