#Rich snippets testing tools tv#
Searching is changing from explicit keywords: on TV show w, did x marry y or z, or election results for candidate x in county y for this date z, or final scores for team x in game y for this date z to vocalizing from a particular time and location: hey, so who won. The move away from keyboard input and the search box to voice access, aside from convenience, also makes other factors available to varying degrees of accuracy and pertinence, like a person's character, intonation, mood, accent, ethnicity, and even elements overheard from nearby people and the background environment. Social context and crowdsourcing influences can also be pertinent factors.
#Rich snippets testing tools portable#
With the advent of portable devices, smartphones, and wearable devices, watches, and various sensors, these provide ever more contextual dimensions for consumers and advertisers to refine and maximize relevancy using such additional factors that may be gleaned like: a person's relative health, wealth, and various other statuses, time of day, personal habits, mobility, location, weather, and nearby services and opportunities, whether urban or suburban, like events, food, recreation, and business. And crowdsourcing may be focused based upon one's own social networking. Successful matching can be crowdsourced, what are others currently searching for and clicking on, when one enters keywords related to those other searches. And the meanings of those ideas change over time and context. Intent and expectations have to be derived to determine whether the appropriate result is a match based upon the broader meanings drawn from context.Īnd that sense of context has grown from simple matching of words, and then of phrases, to the matching of ideas. Search queries are no longer successful based upon merely finding words that match purely by spelling. In the competition between search engines to draw the attention of more users and advertisers, consumer satisfaction has been a driving force in the evolution of the search algorithm applied to better filter the results by relevancy. Users indicate the topic desired based on the keywords they enter into the search box in the search engine. The search box is located on all major search engines like Google, Yahoo, Bing, Petal, Sogou.
Īlso known as 'user search string', this is the word or set of words that are typed by the user in the search bar of the search engine. Just like the world of traditional print media and its advertising, this enables competitive pricing for page real estate, but is complicated by the dynamics of consumer expectations and intent- unlike static print media where the content and the advertising on every page is the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighbourhood, search engine results can vary based on individual factors such as browsing habits. Each succeeding page will tend to have lower ranking or lower relevancy results.
For sponsored results, the advertiser chooses what to display.ĭue to the huge number of items that are available or related to the query, there are usually several pages in response to a single search query as the search engine or the user's preferences restrict viewing to a subset of results per page. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. The results are normally ranked by relevance to the query. organic search: retrieved by the search engine's algorithm.The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. Search Engine Results Pages ( SERP) are the pages displayed by search engines in response to a query by a user. JSTOR ( May 2012) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "Search engine results page" – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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